About us

Welcome to Naila Ahmad London

Hello! I'm Naila Ahmad, and I'm passionate about celebrating colour and spreading joy through the ancient art of hand block printing. From my studio in Leyton Green, London, I create unique, handmade textiles and home goods that bring vibrancy and happiness into people's lives.

My Journey

I started this business with zero money but with a lot of passion and fire in my belly.  Ten years later, as I celebrate my 10th business anniversary this year, I often tell my children: I might not be a millionaire, but I am very content. I wanted to celebrate colours and spread joy through my products, and I am so glad I did.

What began as a dream has grown into something I'm incredibly proud of. I've traded in all the boroughs of London, recently at John Lewis, and have been honoured to receive recognition from inspiring business leaders including Theo Paphitis and Lady Karen Brady. I'm also privileged to serve as a Small Business Ambassador for the British Library, supporting other entrepreneurs on their journeys.

My Craft

Each piece I create is hand block printed using vintage wooden blocks from Pakistan, connecting my work to centuries of textile tradition. I use eco-friendly inks and carefully selected fabrics to create vibrant, one-of-a-kind items including cushions, table runners, accessories, and fashion pieces.

What makes my work special is that many pieces are crafted from leftover fabrics, making each item sustainable and truly unique. No two pieces are exactly alike - each one carries its own character and story.

What I Offer

Handmade Home & Living: Vibrant patchwork cushions, elegant table runners, and decorative pieces to brighten your space.

Fashion & Accessories: Hand block printed shawls, tunics, kimono jackets, pouches, and scrunchies.

Self-Care: Weighted wheat pillows, eye pillows, eye masks, and lavender sachets for relaxation.

Workshops: Join me at my Leyton Green studio to learn the therapeutic art of block printing. Perfect for beginners, my hands-on workshops are a wonderful way to unwind and create your own beautiful handmade items.

My Process

Every item is:

  • Hand block printed by me in my London studio
  • Made with care and attention to detail
  • Fully lined and expertly finished
  • Created using eco-friendly materials wherever possible
  • Designed to bring joy and colour into your life

Sustainability & Values

I believe in mindful making. By using leftover fabrics and traditional techniques, I create beautiful pieces while minimizing waste. Each purchase supports slow fashion, artisan craftsmanship, and a small business built on passion and perseverance.

Recognition & Achievements

  • Award winner - Theo Paphitis Small Business Sunday
  • Award winner - Lady Karen Brady
  • Small Business Ambassador - British Library
  • Traded at John Lewis and across all London boroughs
  • Celebrating 10 years in business this year, a decade of #nailaahmadlondon

Thank you for supporting handmade, sustainable design and for being part of my journey. I hope my work brings as much joy to your home as it brings me to create it.

With love and gratitude,
Naila x